Monday, August 29, 2011
An entrepreneur shows that marketing of content offers a great business opportunity to create a connection with consumers.
Shauna Mei, founder of AHALife said at the American Express Open Forum that his business has grown 600% in the last year due to its focus on the use of content to transmit her company's history.
Mei began documenting the history of your business and the history of individual products sold in his shop, through images and text on her company blog. She explains that doing this makes people more likely to make purchases.
In addition to posting to the blog site, Mei recognizes the value of the distribution of this content through social media. "We received emails and tweets saying that they like the stories of our products, and then see how it are shared through social networks."
Content sharing has helped to spread the word about the brand and Mei have seen that the company has grown 600% this year.
A recent report by Custom Content Council, noted that 75% of consumers prefer to receive information from the marks on content rather than traditional ads, and furthermore, 75% also say they feel good that a company would try to sell something when offered in the form of valuable content.
Marketing content is becoming a fundamental pillar of Social Media Marketing strategies.